Job Description
The Consumer Bank Acquisition Marketing team is responsible for driving incremental high-quality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships.
The Acquisition Marketing Campaign Management team is seeking an energetic, motivated, and experienced marketing leader to drive best-in-class consumer experiences by working with a high-performing, results-driven team.
As a Vice President/Marketing Strategy leader on the Consumer Bank Acquisition Campaign Management team, you will support the consumer deposit relationships, you will be responsible for leading large scale, multi-channel acquisition campaigns, involving planning and executing creative strategies/tactics with a heavy emphasis on digital channels. In addition, you will serve as a leader on the ACM team, taking on special assignments, being an authorized approver of creative for others, and leading creative thought leadership and/or process excellence initiatives.
Job Responsibilities:

• Serving as a creative marketing leader and driving best-in-class consumer experiences
• Developing proactive, strong partnerships between the ACM team, strategy partners, and internal/external execution partners to ensure the teams are working cohesively
• Ensuring strong control environment and serving as a second reviewer and the Authorized Approver on final creative for others
• Assisting in capacity planning and prioritization with ACM team leadership
• Optimizing direct response marketing campaigns to improve results, create efficiencies and reduce costs by leveraging data
• Delivering on large scale/high priority campaigns with excellence by leading internal and external agency briefing and creative development; driving creative thought leadership within campaigns/programs he/she manages; ensuring strong focus on end-to-end customer experience, support strategy development; collaborating with marketing delivery leads to identify opportunities, campaign strategy and the framework for measurement and reporting; providing overall project management and ensure initiatives are on-strategy, on time and within budget; includes execution across multiple channels (from concept development to delivery) with multi-functional team structure, e.g.
• Lead efforts to continuously improve both the customer experience and how we deliver it for his/her program by conducting regular reviews of the entire end-to-end customer experience, conduct competitive audits, identify gaps and opportunities; recommending strategic approaches to testing and optimization; developing thought leadership based on testing, new approaches, etc., leveraging strategic vendors/testing resources to innovate and personalize the experience; participating in pilot programs, actively rethink process to simplify and build additional capabilities
• Serving as a leader on initiatives outside of assigned acquisition campaigns, including but not limited to cross-program creative thought leadership, process improvement and tools initiatives, or other strategic roles
• Acting as a culture leader, identifying key skills to bring to the table and engaging with team beyond day-to-day duties
• Communicating effectively with senior leaders and others in written (email, Teams, presentation documents) and verbal communications; effectively presenting and/or facilitating large scale meetings

Required qualifications, capabilities and skills:

• Proven track record in direct or digital marketing as a project/campaign manager: 5+ years of experience
• Digital consumer marketing experience in owned, earned and paid channels; strong executional knowledge of social, paid display, email, and website creative
• Experience working as a leader working in a fast-paced environment, with strong skills in multi-tasking and prioritization
• Ability to balance tactical, project management with strategic thinking/approach; strong track record of managing initiatives with demonstrated ability to think strategically in providing creative leadership, all while adhering to a tight controls environment
• High energy, solutions-oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines
• Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members
• Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
• Curious and creative with a focus on constant improvement
• Excellent written and oral communication skills; experience in presenting to senior level executives

Preferred qualifications, capabilities and skills:

• Specific experience in financial services including debit or credit marketing and/or agency-side experience
• 3+ years of agency/vendor management experience
• 4-year college degree

**Please note, we are back in the office in a hybrid model (3 days a week). We will not consider 100% remote or other locations if not listed on this requisition.
About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.