MacPaw is a software company, that develops and distributes software for macOS and iOS. Today, our products have more than 30 million users worldwide.
At MacPaw, we believe humans and technology can reach their greatest potential together.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company's culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
MacPaw is writing its next chapter, and you can be a part of it. We're shaking up the app distribution landscape with our alternative, crafted marketplace that transforms how people interact with software and computers.
As a Product Marketing Manager, you'll play a pivotal role in building a brand trusted by businesses and developers. You'll nurture existing partnerships, build new connections, and position MacPaw as the go-to destination for app distribution.
This role is all about strategy and planning. No need to get bogged down in execution - that's for other managers and teams. You'll have the freedom to run with your ideas backed by the needed resources.
We are looking for a Product Marketing Manager with a proven track record in B2B, a strategic vision, and the boldness to lead the way in an exciting challenge.
In this role, you will:

• Develop and implement a successful marketing strategy for the product to effectively communicate product value to the market and to achieve business goals
• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for product differentiation
• Based on market research results, craft compelling product positioning and messaging that highlights the product's unique value proposition and resonates with target customers
• Build comprehensive go-to-market plans, including new product launches and feature updates
• Collaborate with cross-functional teams to execute the plans effectively
• Plan and execute marketing budget

Skills you'll need to bring:

• Solid experience & knowledge in product marketing with marketplace or B2B SaaS products
• A proven track record of attracting B2B partnerships & clients worldwide (SaaS)
• Extensive background in conducting comprehensive market research and studying user behavior, developing effective positioning and messaging strategies
• Proven experience in launching new В2В SaaS products from scratch, creating a comprehensive go-to-market (GTM) strategy
• Upper-Intermediate English