Creating an Employer Branding Strategy: 15 Actionable Tips

Everyone in talent acquisition understands the importance of employer branding, but creating an effective employer branding strategy is something many organizations still struggle to get right. There is no one right way to create an employer branding strategy, but there are some best practices to keep in mind, so we created this comprehensive collection of actionable tips. We’ve broken things down into three categories — planning, execution and optimization — to walk you through the process, so let’s get started.

 

Tech Recruiter Report: October 2016

New month. New season. New Built In. No, seriously, there’s a new Built In. Built In Boston launched in September, and we couldn’t be more proud to call Bean Town home to our latest online community for all things tech. Like our other sites, Built In Boston will be a hub for the latest news, analysis and job opportunities in the startup and technology arenas, and we’re excited to contribute to the city’s thriving tech scene.

The Best Employer Branding Examples In Tech: August

When we set out to create the latest edition of our Best Employer Branding Examples in Tech series, we decided to focus on culture blogs, an important part of a tech recruiting strategy. That was the easy part. The hard part (and we mean really hard part) was resisting the urge to pepper the article with references to Culture Club lyrics. Somehow we managed to dig deep and fight off the compulsion. You’re welcome, America. Now let’s take a look at what we found.

 

Employee Value Proposition: What It Is, And Why You Need One

It’s easy to see why the recruiting industry is excited about employer branding. Aside from the very tangible hiring results an effective employer brand can drive, it’s a proactive approach to recruiting that allows organizations to maintain top-of-mind awareness among passive candidates. Without the proper guidance, however, an employer branding initiative can easily come off the tracks, costing your organization big bucks without delivering results.

7 Deadly Sins of Tech Company Careers Pages

When you’re in the tech recruiting game like us, you end up looking at a lot of careers pages. For the most part, it’s an enjoyable experience. A careers page often offers an unfiltered look into a company’s culture and philosophy, providing a sense of what it’s really all about. But after you see a few thousand, you start to notice certain trends. Some of them make sense, but others have been so overused that it’s time to put them out of their misery. Here’s our list of the seven most common cliches found on tech company careers pages.