We know employer branding is important, but how do we calculate its value?
Of all the questions we hear from our customers, this may be the most common. Recruiters understand the importance of employer branding, but clearly defining return on investment (ROI) is a feat that still eludes many teams. After spending countless hours speaking with our customers and analyzing our own process and results, we came to one very clear conclusion - there is no universal answer. But this doesn’t mean calculating the ROI of your employer branding projects is impossible.