Country Brand Manager

| Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MYS | Hybrid
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Job Description
The Country Brand Manager is accountable for brand and portfolio strategies. This role requires the CBM to manage the end to end process of brand tactical plan and investment budget for advertising & promotion (A&P) aligned to country, regional and global model. The CBM is also accountable for the P&L of the brands in accordance with the company's and brands' strategic direction. Part of the responsibilities, the CBM collaborates effectively with various cross functional team members in order to implement and execute best-in-class GTM and tactical plans including customer engagement for Paxlovid's prioritized segment.
ROLE RESPONSIBILITIES
In order of importance, indicate the primary responsibilities critical to the performance of the role. It is recommended not to list actual tasks but focus on 5-8 essential responsibilities that highlight accountability and level of judgment required.
Key Responsibilities Include:
Strategy

  • Build and update cross functional platform to ensure the deliverable.
  • Develop and drive the brand strategies aligned with global, region and country.
  • Initiate and lead brands' related initiatives and drive functional accountability to meet the agreed timeline and quality of works.
  • Develops proper remediation plans for identified risks when applicable with strong agility.


Operational and Business Performance

  • Makes strategic decisions to prioritize activities should there is any stretch situation through a rigorous coordination with key stakeholders.
  • Forecast brand and portfolio performance and track progress towards target.
  • Accountable to all relevant areas relating to brands, i.e. supply forecast, pricing, KOLs development, and hospital/institution listing plan, etc
  • Cross-functional brand leadership including sales, marketing, medical, access, legal, compliance, corporate affairs, regulatory, supply, communications, etc to ensure plans and programs are effectively executed with available resources.


Compliance
• Ensure high standards of Compliance to norms, policies, and procedures.
QUALIFICATIONS
Indicate qualifications that are job related, consistent with business necessity and necessary for the performance of an essential function of this role including: education/licenses/certifications, relevant experience (where legally permissible), technical and/or other job-related skills.

  • Fluency in written and spoken English
  • Bachelor's Degree; Master degree or MBA desired
  • Expect candidates to demonstrate these commercial /management competencies in strategic and operational business planning
  • Excellent stakeholder management skills internally and externally
  • Able to work in a cross-functional environment as a team player with excellent interpersonal skills
  • Excellent verbal and written communications skills
  • Ability to persuade, negotiate or influence others
  • A self-motivated, highly enthusiastic and industrious individual. Strategic and innovative thinker with growth mindset and able to anticipate future needs.


Non people manager
Work Location Assignment: On Premise
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
#LI-PFE

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Technology we use

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What are Pfizer Perks + Benefits

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
Employee resource groups
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance + Wellness
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Vacation + Time Off
Generous PTO
Paid holidays
Floating holidays
Office Perks
Commuter benefits
Fitness stipend
Professional Development
Job training & conferences
Tuition reimbursement
Promote from within
Mentorship program
Customized development tracks

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