Director, Global Partner Marketing

| Boston, MA, USA | Hybrid
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Director, Global Partner Marketing
Partnerships are at the core of Rapid7 go-to-market strategy - as we work with channel partners, hyperscalers, and managed service providers - to drive customer outcomes and scalable growth. This is an opportunity to drive tremendous value in a role that is key to our global growth strategy and Rapid7's continued advancement and expansion.
About the Team
As we double down on supporting our partner ecosystem we are establishing a global partner marketing center of excellence. This is a new function, which has historically been supported as part of our global campaigns function, and will now be built out as a dedicated team. The Global Partner Marketing Director is a critical starting point for pulling this team together as we build out the team with new roles, and support existing regional partner marketing managers across NA, EMEA and APJ.
About the Role
As a proven, strategic Partner Marketing leader, you will be a key change agent in our global marketing organization responsible for driving revenue growth through our channel partner ecosystem. We are looking for a strong communicator with the ability to influence and collaborate effectively cross-functionally to drive results.
In this role you will report into the Global VP of Growth and Partner Marketing and be responsible for the following:

  • Strategic partnership alignment: Develop and implement comprehensive global partner brand-awareness and pipeline-generating marketing strategies alongside our go-to-customer & channel leadership teams, aligned to different partner segments (e.g. resellers, service delivery partners, technology alliances, MSSPs, AWS) & company objectives for growth.
  • Global leader & marketing interlock for the AWS marketing relationship: Align key Rapid7 stakeholders & geo leaders on the APN and AWS Marketplace partnership goals and key initiatives, and regularly track & report results.
  • Partner Marketing team leader: Build, lead and inspire a geographically-dispersed, lean partner marketing team, fostering professional growth and delivering high impact marketing campaigns that support partners' revenue growth.
  • Cross-functional collaboration: Be an internal 'partner' champion & enabler to core internal teams - such as sales, customer success, product, and marketing - to ensure alignment and seamless execution of partner initiatives; tight alignment with regional Growth Marketing and Channel Directors.
  • Integrated campaign planning & development: Partner with the Global Campaigns team to create compelling 'campaigns/events in a box' for partners to leverage to generate high-converting pipeline, customer expansion and overall revenue growth; Drive campaign adoption through partners.
  • Partner communications & engagement: Drive product, program, and solution awareness through effective communication (e.g. product launches, new campaigns, incentives, spiffs, new training & certification modules), leveraging the partner portal and other marketing channels for communication; build our partner persona communications strategy & content.
  • Partner Recruitment: Develop offers and programs to support the recruitment of strategic partner segments (e.g. MSSP), aligned to geo goals, and supporting their onboarding to accelerate delivery of their first customer engagement.
  • Performance analysis: Establish reporting KPIs to track partner marketing performance metrics, both centralized and matrixed from regional marketing teams. Assess campaign performance, marketing impact on deal registrations and overall contribution to-channel pipeline. Test and refine for optimal ROI, working closely with Finance and Channel leadership.
  • Budget Management: Manage global market development funds (MDF), ensuring optimal allocation of resources to different geos, initiatives and campaigns for maximum ROI; Refine global framework, guidelines, governance and performance standards.


The skills you'll bring include:

  • 10+ years of experience in B2B marketing, mostly within partner marketing (budgeting, planning, program, execution).
  • Motivational leadership with a proven track record in building and developing high performing and engaged teams. Global leadership experience is a plus.
  • Demonstrable experience and knowledge of different channel models in North America and International markets, including resellers, distribution, consulting, GSI, and how to motivate them to drive demand in their local markets.
  • Industry acumen; a strong understanding of technology, trends, and GTM strategies, ideally in cybersecurity, SaaS or Cloud.
  • Action-oriented and a builder; ability to create the vision and plan, and execute against goals: you collaborate well, and are a self-starter focused on progress over perfection.
  • Natural people leader with experience managing geographically dispersed small, lean teams; you inspire innovation, collaboration and results whilst building trust, and index on the importance of teaming to drive impact across different time-zones and borders.
  • Effective project management skills to handle multiple partner marketing initiatives simultaneously, ensuring they are executed within timelines and budget constraints, and all key stakeholders are aligned and onboard.
  • Strategic thinker with a hands-on approach to delivery execution: capable of developing high-impact competitive marketing initiatives, from conception to implementation, experimenting with new channels, technologies and approaches to stay current, and maximize impact.
  • Exceptional communication and influencing skills to engage and align global, virtual and remote teams effectively. Ability to synthesize strategies and results for executive consumption.
  • Strong analytical mindset with the ability to draw insights from data to make informed decisions and demonstrate effectiveness of marketing initiatives, customer trends, and optimizing strategies. Strong appreciation for how marketing KPIs feed into the overall business goals.
  • Proficiency in marketing automation tools, CRM systems, and data analysis. Technically astute with partner portals, MDF/incentive management systems, and deal registration reporting & attribution techniques
  • Fluency in written & oral English is essential. German, French or Japanese is highly desirable.


We know that the best ideas and solutions come from multi-dimensional teams. That's because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don't be shy - apply today.
About Rapid7
At Rapid7, we are on a mission to create a secure digital world for our customers, our industry, and our communities. We do this by embracing tenacity, passion, and collaboration to challenge what's possible and drive extraordinary impact.
Here, we're building a dynamic workplace where everyone can have the career experience of a lifetime. We challenge ourselves to grow to our full potential. We learn from our missteps and celebrate our victories. We come to work every day to push boundaries in cybersecurity and keep our 11,000 global customers ahead of whatever's next.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or any other status protected by applicable national, federal, state or local law.

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An Insider's view of Rapid7

What does your typical day look like?

For the majority of the day it’s a mix of weekly check-ins with various teams, project updates, and the occasional brainstorm.

When I’m not in meetings I’ve got headphones in while planning, writing, or designing — at my desk or perched somewhere around the office.

Grace

Senior Brand Storyteller

What are Rapid7 Perks + Benefits

Culture
Volunteer in local community
Once a year, Rapid7 offices across the globe close for the day so employees can volunteer.
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Our remote work program includes full-time remote for specific positions, Work remotely on occasion as needed.
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Rapid7 is led by a diverse management team that represent the security community we serve. We believe that we all have a responsibility to continuously improve our DE&I efforts.
Mandated unconscious bias training
We believe in continuous learning, our in-house trainers conduct consistent diversity trainings. We advocate for diverse thinking and strive to cultivate a workforce that mirrors the best minds.
Diversity manifesto
Diversity employee resource groups
We have so many amazing and organically created employee resource groups! These internal Rapid7 communities allow for an authentic experience where diverse employees and allies can come together.
Hiring practices that promote diversity
We've taken the Parity Pledge, we reinforce strategic recruitment, we are committed to diversity partnerships, and we understand the importance in training around unconscious bias.
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave
Childcare benefits
Membership with Care.com for backup childcare services. Dependent care Flexible Spending Account to set aside pre-tax dollars for childcare expenses.
Generous parental leave
Family medical leave
Vacation + Time Off
Unlimited vacation policy
Paid volunteer time
Our employees receive unlimited hours per year of paid volunteer time.
Paid holidays
Paid sick days
Employees receive unlimited hours per year of paid sick leave.
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Rapid7 has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored sparkling water you can handle.
Some meals provided
Employees get free lunch during quarterly in-office Town Halls and some team meetings.
Company-sponsored happy hours
Onsite office parking
Fitness stipend
Onsite gym
Professional Development
Job training & conferences
Lunch and learns
Promote from within
Continuing education available during work hours
Online course subscriptions available
Paid industry certifications

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