Field Marketing Manager
About the opportunity
Contentful is looking for a Field Marketing Manager to join our Marketing Team in New York on our Growth & Performance Team. In this role, you will develop marketing programs for the east go-to-market team to increase awareness, drive engagement, and build pipeline. Working closely with the sales teams in your region, you will identify target accounts, develop strategy, and execute campaigns in order to support our efforts.
A successful candidate thrives in a team environment, while being a resourceful, independent, self-starter who is able to work effectively with minimal direction. This is also a great opportunity to diversify your skills and get involved in other aspects of B2B marketing in our team-oriented environment.
What to expect?
- Coordinate territory planning and execution with sales & marketing stakeholders to build field marketing program calendars to support our pipeline development.
- Manage all aspects of event and digital-event coordination including strategy, objectives materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, & logistics.
- Manage account-based marketing activities, in partnership with our strategic sales team, including identifying the right accounts, executing the strategy, executing campaigns with the support of cross-functional teams.
- Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.
- Strategize, order and deliver promotional items to support sales & events/digital-events in your region.
- Maintain event and campaign documents - budgets, calendars, checklists, run-of-shows, etc.
- Complete quarterly budget reviews and ROI analysis; pivot strategy to align with findings.
- Achieve benchmarked ROI metrics by working with the sales and demand generation teams, managing and analyzing campaign data in Salesforce.
- Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets
What you need to be successful:
- Bachelor's degree
- 5+ years of B2B working experience in the field marketing and/or marketing space
- Passionate about the role field marketing plays and excited to bring new fresh ideas to Contentful
- Knowledge of the customer experience landscape is recommended
- Previous experience managing ABM events and ABM marketing campaigns
- Ability to develop and deliver cohesive event strategies, including messaging, audience, execution
- Ability to work independently and in a group setting
- Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time
- Strong written and verbal communication skills
- Acute attention to detail; demonstrated ability for accuracy and thoroughness
- Ability to work effectively with internal and external clients
- Proven negotiation, problem-solving, organization and project management skills
- Experience handling large budgets
- Knowledge of Adobe Programs (Photoshop, Illustrator), Marketo and Salesforce is not required but helpful
- Ability to travel domestically is required; some international travel may occur in the future as well.
What’s in it for you?
- Join an ambitious tech company reshaping the way people build digital experiences
- Full-time employees receive Stock Options for the opportunity to share in the success of our company
- Comprehensive health/dental/vision care package covering 100% of monthly premiums for employees
- We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, education days, and volunteer days
- 16 weeks of paid parental leave to care for and focus on your growing family
- Use your personal education budget to improve your skills and grow in your career
- Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
- Use your physical fitness budget to get away from your desk and support your physical wellness
- A monthly phone/internet stipend and phone upgrade reimbursement after 2 years
- New hire office equipment stipend. Get the gear you need to work at your best.
The salary range is specifically for those potential hires who will work or reside in New York if selected for the role. Any offered salary is determined based on a specific location, internal equity, internal salary ranges, market data/ranges, applicant’s skills and prior relevant experience, certain degrees, and certifications (e.g., JD/technology).
#LI-Remote #LI-KS1 |
Contentful is the intelligent composable content platform that unlocks all of an organization’s digital content to deliver impactful customer experiences, making content a strategic business asset. The Contentful Platform, Contentful Studio, and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI, empowering digital teams to drive business momentum through collaboration, speed, and scale. Contentful powers innovative content experiences across brands, regions, and channels for organizations around the world, including nearly 30% of the Fortune 500. Nearly 800 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver and distributed around the world.
Everyone is welcome here!
“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!
If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.
Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information such as bank account numbers, identification numbers, etc through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reaching out to us at [email protected] with any information you may have.
By clicking “Apply for this job,” I acknowledge that I have read the “Contentful’s Candidate Privacy Notice”, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.
