Onyx CenterSource is the leading global provider of B2B payments and business intelligence solutions to the hospitality industry. Our global team of experts collaborate to solve our clients' business challenges, enabling our clients to enjoy stronger business relationships with each other by streamlining commission payments, removing friction from the process. This means hotels pay agencies the money they're owed faster, and agencies receive much-needed supplier revenue more quickly and easily, increasing their desire to direct more bookings to hotels that use Onyx. All of this frees our clients up to focus on strategic, revenue-generating activities.

As a worldwide team with 20+ nationalities represented, we value our differences and use them to best serve our global clients. Every Onyx employee has the opportunity to grow through continual development opportunities, and we're committed to making a positive impacting our communities and the world.

Onyx offers a variety of benefits to support a competitive total compensation package. You will work in an international and fast paced growing environment full of learning opportunities.

Overview

The manager of demand generation and campaign management is responsible for overseeing and coordinating B2B campaign planning, execution, and measurement processes. This Individual may be responsible for the cross-enterprise campaign hierarchy or for individual campaigns within this hierarchy globally.

Location

Remote Europe or US

Scope

Global

Education

Minimum required: Bachelor's Degree

Preferred: Master's degree/MBA in marketing

Span of Control:

Reports to: CCO

Oversight: This position has no direct reports

Roles/ Responsibilities

• Define common campaign structure and elements to be used across the enterprise
• Document the functional responsibilities during the campaign planning and execution lifecycle
• Work with product, marketing, customer and sales leaders to shape campaign themes over a year-long timeframe
• Coordinate with key functions as they fulfill on the programs that comprise a campaign (awareness, interest, reputation, demand, engagement, enablement), and the tactics that comprise these programs
• Crafts persuasive content tailored to target audiences across multiple touchpoints
• Curate, in coordination with Commercial operations, the targeted audience and personas
• Work with marketing (Commercial) operations to measure campaign performance and with business leaders to course-correct as campaign execution unfolds
• Align lead life cycle strategies and evaluate for ongoing improvement
• Act as an ombudsman for questions on campaign priorities, responsibilities, resources, and timing
• Lead measurement Coordinate with finance for campaign budget allocation and with sales for ongoing business reviews

Qualifications

Minimum required:

• 3 to 7 years of marketing experience across multiple roles and/or various marketing functions and supporting marketing strategy and plan development
• Specific experience in demand generation and B2B campaigns is expected
• Excellent verbal and written communication skills
• In-depth understanding of key business metrics
• Group facilitation skills

Preferred:

• Sales or product development experience a plus
• Budget planning and operations experience preferred
• Project management experience a plus

Teamwork/Leadership/interpersonal Skills:

• Strong business acumen
• Customer- and market-driven orientation
• Analytical
• Driven
• Disciplined
• Personable
• Process-oriented
• Collaborative
• Able to forge strong relationships with other functions
• Strong listening skills combined with high capabilities in synthesizing information

Organizational Interlocks

• Executive Team,
• Sales & Partner, Client Management, and Operations Leadership
• Commercial (sales & marketing) Operations
• Marketing team and Communications
• Product Management

Physical Demands/ Travel required

Work associated with this position is sedentary in nature and performed indoors at a desk either remotely or in an office setting.

Travel for this position is less than 10%.

This position is hybrid in office and remote.