SEM Senior Associate
PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.
The team is looking for innovative problem solvers to join our growing Paid Search Marketing (SEM) team. We are looking for agile individuals who have a passion for SEM and are looking for engaging challenges that will help shape the search landscape for our clients and the industry. Our team thinks about search marketing in a unique lens, finding new ways to solve old problems--and embracing new opportunities--while creating an environment where everyone has opportunities to thrive as professionals and people.
SEM Senior Associates are responsible for owning account implementation and ensuring performance meets client goals. Additionally, they are responsible for contributing to strategic initiatives for the account, and are an active participant in client communication. They also help to coach junior team members, provide insights for internal leadership and manage client relationships.
Responsibilities
- Managing of feed-based campaigns for retail accounts
- Using best practices and tools, create new paid search (SEM) campaigns to achieve client performance goals
- Optimize paid search (SEM) campaigns on a daily, weekly, and monthly basis to achieve performance goals
- Manage the execution of search marketing campaigns & ad groups, including setup, analysis, optimization, monitoring, reporting, budget pacing & forecasting, keyword research and expansion
- Optimize campaign/program performance through continuous testing & analysis of performance opportunities - Assist in budget management of all assigned paid search accounts and make recommendations for continuous improvement
- Responsible for the building and maintenance of reports using search platform data as well as data from additional sources
- Maintains awareness of SEM Industry trends and impact to client & assigned accounts
- Leverages PMG's proprietary technology platform Alli to drive business results and impact for clients.
Skills & Experience
- 3+ years related paid search experience
- Strong baseline Paid Search knowledge in testing and campaign management
- In-platform management across Paid Search engines
- Strong verbal and written communication skills
- Strong team player
- Strong analytical skills with proficiency in Microsoft Excel and basic understanding of SQL
- Self-motivated and likes to learn new tools and technology
- Experience with retail focused Performance Max campaigns
About PMG:
PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.
Named to Ad Age’s 2023 A-List, MediaPost’s 2023 Independent Agency of the Year, and Adweek’s 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company’s Best Workplaces for Innovators, Fortune’s Best Workplaces for Women, Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age’s Best Places to Work nine years in a row.
Being part of PMG means being part of a company culture that’s unmatched in digital. We’re willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way.
We’d love to get to know you and share more about why we love PMG and the work we do.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.