SEM Senior Manager
PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.
We're seeking innovative problem solvers to join our growing Paid Search Marketing (SEM) team in which you can own the SEM strategy and implement the strategy for our clients while continuing to innovate and forge a path within the SEM channel. We are looking for agile individuals who have a passion for SEM and are looking for engaging challenges that will help shape the search landscape for our clients and the industry. Your opportunity to drive innovation, build teams, grow your own skillsets, and work with some of the biggest and smartest brands is limitless at PMG.
Our team thinks about search marketing with a unique lens, finding new ways to solve old problems and embracing new opportunities--while creating an environment where everyone has opportunities to thrive as professionals and people.
Responsibilities
- Lead tactical execution and optimization of Search programs, and be responsible for optimizing, implementing, and analyzing marketing activities
- Coach junior team members on how to perform daily account management on Google Ads, Bing and other search platforms for a variety of clients
- Lead creative and messaging strategies that adhere with Google best practices and client goals
- Define strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
- Monitor and evaluate search results and search performance and provide cross channel recommendations to maximize revenue and investment for clients
- Motivate & mentor junior teammates, serving as a search leader across PMG - Drives adoption of PMG's proprietary technology platform Alli within account, and provides product recommendations that can be leveraged across PMG
- Provides PMG wide search training & helps to lead departmental initiatives - Integrates highly technical solutions to create custom solutions for clients to drive business results
- Manages a team of SEM professionals and deploys resources to maximize individual potential & client impact.
- Evaluates resource needs across paid search needs and identifies opportunities to maximize impact"
Skills & Experience
- 6+ years of related work experience
- 2+ years of direct supervisory experience
- Bachelor’s Degree or equivalent work experience
- Strong interpersonal and training skills
- High level of emotional intelligence
- Ability to provide thought leadership within the search landscape
- Strong verbal and written communication skills
- Strong team player
- Strong analytical skills with proficiency in Microsoft Excel or SQL
- Self-motivated and likes to learn new tools and technology
About PMG:
PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.
Named to Ad Age’s 2023 A-List, MediaPost’s 2023 Independent Agency of the Year, and Adweek’s 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company’s Best Workplaces for Innovators, Fortune’s Best Workplaces for Women, Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age’s Best Places to Work nine years in a row.
Being part of PMG means being part of a company culture that’s unmatched in digital. We’re willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way.
We’d love to get to know you and share more about why we love PMG and the work we do.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.