Social Media Manager
Grayscale Investments is the world’s largest digital currency asset manager. Through its family of investment products, Grayscale provides access and exposure to the digital currency asset class in the form of a traditional security without the challenges of buying, storing, and safekeeping digital currencies directly. With a proven track record and unrivaled experience, Grayscale’s products operate within existing regulatory frameworks, creating secure and compliant exposure for investors.
Grayscale is the world's largest crypto asset manager and enables investors to access the digital economy through a family of secure, regulated, and future-forward investment products. Founded in 2013, Grayscale has over a decade of track record and is one of the most recognizable names in the crypto industry.
About the Job
Grayscale is seeking a smart, energetic Senior Associate, Social Media. They will be instrumental in ideating, publishing, and optimizing best-in-class content across all social channels. A highly cross-functional role, s/he will be joining a collaborative, agile team and partnering closely with the marketing, communications, research, and compliance teams to write and develop social media posts.
As the owner of Grayscale’s consumer-facing channels, this role will be uniquely positioned to drive impact for Grayscale at an inflection point for the business. This is a rare opportunity to join as a core team member for a company that is entering into the next phase of its growth. S/he will embody the voice of Grayscale and engage both new and existing Grayscale investors through thoughtful content creation and promotion.
Major Responsibilities:
- Plan, implement, manage, and monitor Grayscale's social media strategy in order to increase brand awareness across Twitter, Facebook, LinkedIn, and YouTube (among others).
- Own the Grayscale social platforms by producing consistent and meaningful content,managing a content calendar, and writing and editing social media posts tailored by platform.
- Use various analytical tools to monitor and evaluate the company’s social media presence and performance. Analyze key metrics and compile reports for the management team showcasing results.
- Constantly think about ways to improve both social media performance and social media process at Grayscale.
- Serve as the marketing liaison with design, working to create visual assets tailored for social media.
Qualifications:
- 3-5 years of experience managing social media for a corporate brand
- Excellent writing, proofreading, and editing skills
- In-depth knowledge and understanding of social media platforms and their respective users
- Experience with social media management platforms such as Emplifi
- Analytical, metrics-driven approach to marketing, coupled with a strong creative streak
- Strong drive and high standards to produce excellent results, with a proven track record
- Highly organized and self-motivated, with an ability to work both independently and on a face-paced team
- Experience in financial services and crypto highly preferred
- Bachelor’s Degree and/or Master’s Degree
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.