The studio identifies big customer pain points and builds businesses to solve these problems. After an idea is validated in the lab, the studio brings in industry leaders with domain expertise to manage the company. Wilbur Labs continues to provide funding, shared resources, and operational support to ensure management is focused on solving problems that matter. Wilbur Labs was founded in 2016 by Phil Santoro and David Kolodny, and is headquartered is in San Francisco, California.