Marketing Articles

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Alyssa Schroer Alyssa Schroer
Updated on May 07, 2024

AI in Marketing and Advertising: 26 Examples to Know

These companies have sharpened their marketing strategies with artificial intelligence.

Image: Shutterstock
Ellen Glover Ellen Glover
Updated on May 07, 2024

AI Influencers, Explained

Are computer-generated personas really taking over social media?

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Stephen Gossett Stephen Gossett
Updated on May 07, 2024

14 Content Marketing Tools & Their Applications

Here's how content marketers spot influencers, search-optimize their writing, conduct surveys for deep-dive research and more.

Brooke Becher Brooke Becher
Updated on May 03, 2024

15 Examples of Neuromarketing Being Used Right Now

How the marketing trend uses brain mapping to get customers buying.

Image: Unsplash / Built In
Jacqueline Jensen Jacqueline Jensen
Updated on May 01, 2024

Hey Founders — This Is Why You Need a Private Email Newsletter

In 2013, I started a curated newsletter email for friends and family to keep them updated on my life and work. I can’t recommend it enough.

Image: Shutterstock / Built In
Olivia McClure Olivia McClure
Updated on May 01, 2024

53 Best Marketing Companies to Know

These marketing companies help brands make the most of modern media.

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Stephen Ostrowski Stephen Ostrowski
Updated on April 27, 2024

New Identity, Same Mission: What This Fintech Wants To ‘Achieve’ With Its Recent Rebrand

“We want to do big things.” Team members at Achieve, formerly known as Freedom Financial Network, explain the weight behind their company’s rebrand.

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Jeff Link Jeff Link
Updated on April 27, 2024

Can Key Host Snackable Celebrity Content People Will Eat?

Here are three reasons the founders think it’ll work.

Joe Procopio Joe Procopio
Updated on April 27, 2024

How Startups Win Their Market With Positioning

You can’t get anywhere if you don’t know where you are.

Brian Nordli Brian Nordli
Updated on April 27, 2024

Customers Hate Slow Websites. Here’s How to Fix Them.

You don’t need Amazon-level resources, but you do need to make speed a priority.