Marketing Strategy Articles

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Margo Steines Margo Steines
Updated on May 16, 2024

9 Top Direct Marketing Companies

Direct marketing companies work with brands to help them build connections with prospective customers.

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Margo Steines Margo Steines
Updated on May 14, 2024

6 Top Mobile Marketing Companies

Mobile marketing companies help brands engage customers via their mobile devices.

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Adam Thomas Adam Thomas
Updated on April 27, 2024

How Good Product Strategy Makes Decisions Easier

Product development requires a team to make a host of decisions. Your strategy should make that decision-making process as easy as possible.

Joe Procopio Joe Procopio
Updated on April 27, 2024

How Startups Win Their Market With Positioning

You can’t get anywhere if you don’t know where you are.

Adam Thomas Adam Thomas
Updated on April 27, 2024

Great Product Managers Leverage Cognitive Bias

All humans are susceptible to cognitive biases. As a product manager, your job involves turning those weaknesses into strengths for the team.

Sheilah Mae Padalla Sheilah Mae Padalla
Updated on April 24, 2024

4 Things To Do When Leading a Remote Sales Team

Looking to master virtual selling? Our expert offers concrete ways to guide your team to success.

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Michael Maximoff Michael Maximoff
Updated on April 24, 2024

5 Ways to Elevate Your Lead Generation Strategy

From expanding your outreach channels to getting more from your ads, jump start your sales pipeline with these lead generation tips. 

Image: Shutterstock / Built In
Margaret Lee Margaret Lee
Updated on April 24, 2024

How to Boost Your Email Outreach Strategy to Close More Deals

Effective email outreach campaigns can help your sales teams generate more leads and bring in more revenue. Here’s how to do it. 

Image: Shutterstock / Built In
Adam Thomas Adam Thomas
Updated on April 24, 2024

Product Managers: Here’s How to Craft a Winning Strategy

What makes a product strategy work? It reduces ambiguity and focuses a team’s attention on the most important elements of its work.

Image: Shutterstock / Built In
Mae Rice Mae Rice
Updated on April 24, 2024

Go-To-Market Strategy: Building an Effective GTM Plan, According to Experts

Three product marketers weigh in on how to build the most effective go-to-market strategy.