You will blend cultural intuition with analytical rigor. You'll help define and evolve the brand in the US market digging deep into audience behavior, market dynamics, and creative whitespace to shape where we go next. Your impact will be spread from campaign strategy to creative briefs.
The salary range for this role $85,000 - $115,000 annually.
bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Preferred skills and experience
- Comprehensive experience in brand strategy-agency or in-house (sports, entertainment, lifestyle, or betting preferred) with a background in media, creative strategy, or social/content planning.
- Experience conducting competitive audits, audience research, and cultural analysis.
- A strong pulse on pop culture, fan behavior, and evolving digital and content trends.
- Strategic thinker with a creative streak-comfortable writing briefs and presenting big-picture ideas.
- Strong cross-functional collaborator with excellent communication skills.
- Energized by a fast-paced, high-competition, high-opportunity environment.
- Familiarity with tools like YouGov, GWI, brand trackers, and social listening platforms are a plus.
What you will do
- Shaping and refining brand positioning, voice, and messaging tailored to the competitive and cultural realities of the US market.
- Conducting ongoing audits of sports betting, entertainment, and adjacent lifestyle brands analyzing campaigns, media strategies, brand claims, and tone of voice. Using this intel to sharpen our brand edge.
- Staying up to date with pop culture, internet behavior, fan communities, emerging platforms, and shifts in how people engage with sports, entertainment, and betting. Spotting what's next and help us get there first.
- Distilling market research, audience data, and brand tracking into sharp, actionable insights that power creative development and campaign planning.
- Crafting creative briefs, messaging frameworks, and brand narratives that inspire bold, breakthrough ideas.
- Collaborating with analytics and research teams to measure brand performance, test messaging, and continuously refine our approach.
- Acting as a strategic guardrail across all consumer touchpoints ensuring clarity, consistency, and creativity in how the brand shows up.
Employee Perks
Your birthday off work
Bonus Scheme
Employee assistance programme
Health insurance
Life assurance
Life events and long service gifts
Funded social events
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What We Do
We’re one of the world’s leading online gambling companies, revolutionizing the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers in 26 languages. We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of growth opportunities, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our global worldwide. Our focus on In-Play betting has solidified our market-leading position, featuring more than 1.38 million In-Play sporting events a year. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe (750,000), we handle over 6 million HTTP requests daily and process more than 1.5 million bets per hour at peak.
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