Global Integrated Ads Marketing Lead

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
The Role
We are seeking a Global Integrated Marketing Lead to design, execute, and scale CMN's go-to-market (GTM) strategy across the US and AU. This B2B marketing leader will set the global integrated marketing vision, partnering across Ads Sales, Corp Comms, and Payments B2B Marketing to deliver cohesive campaigns that position CMN as the fintech-native alternative to traditional media networks.
You bring a rare mix of strategic vision, integrated marketing expertise, and operational rigor, with proven experience building GTM plans for enterprise-scale products. This role requires both big-picture leadership and hands-on execution as this product scales.
You Will

• Lead development of cross-channel GTM campaigns, spanning web, paid media, sponsorships, and content like thought leadership and white papers
• Ensure alignment of marketing investments with business objectives, ROI, and measurement frameworks.
• Contribute to CMN's messaging, in partnership with Creative, Comms and Sales Enablement.
• Collaborate with Sales Enablement to ensure marketing programs support pipeline generation and partner adoption.
• Build and manage relationships with industry organizations, trade publications, and partners to fuel the GTM plan and drive brand visibility with content, campaigns and activations
• Hire and lead dedicated marketers and manage external agencies and contractors to extend capabilities

You Have

• 12+ years of experience in B2B integrated marketing, GTM, or global brand leadership, ideally within advertising, adtech, fintech, or commerce media
• Proven success leading global GTM launches for enterprise-scale products.
• Expertise in integrated marketing across digital, content, events, sponsorships, and experiential.
• Strong executive presence with ability to influence senior stakeholders and represent CMN externally.
• Experience working in a matrixed, global organization with diverse stakeholders.
• Data-driven mindset: ability to define success metrics, evaluate performance, and optimize campaigns.
• Strong leadership and people management experience, with ability to build and scale teams.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$217,800 - $326,800 USD
Zone B:
$217,800 - $326,800 USD
Zone C:
$217,800 - $326,800 USD
Zone D:
$217,800 - $326,800 USD
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us at [email protected] with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.