Paid Media Manager

Reposted 5 Days Ago
Easy Apply
Be an Early Applicant
London, England
Hybrid
Mid level
AdTech • Artificial Intelligence • Digital Media • Marketing Tech • Social Media • Software • Generative AI
Smartly is an AI-powered adtech company, enhancing marketer productivity and unifying the platform world.
The Role
The Paid Media Manager will oversee performance marketing strategies, manage campaigns across Google Ads and DV360, optimize for ROI, and facilitate collaboration among teams for effective ad placements.
Summary Generated by Built In

We’re looking for a strategic and results-driven Paid Media Manager to take ownership of performance across Google Ads (Search, Display, YouTube), DV360, and direct Publisher Buys. You’ll be responsible not just for execution, but for setting the strategy, managing end-to-end operations, and guiding ongoing optimisation to maximise ROI.

This is a high-impact role for someone who combines analytical sharpness with operational discipline, and thrives on building scalable, data-driven campaigns. You’ll lead planning, execution, and reporting for your channels, while working closely with cross-functional teams across creative, brand, and product.

As a Paid Media Manager at Smartly, you will...
  • Own end-to-end execution and optimisation of Google Ads (Search, Display, YouTube) and DV360 campaigns
  • Manage Publisher Buys end-to-end: starting with selecting the best publishers for each campaign, based on audience and prior performance to RFP creation and vendor negotiations to flighting, timelines, and performance tracking
  • Drive cross-channel performance reporting and analysis, ensuring clarity, accountability, and insight
  • Collaborate with our Paid Media Specialist on LinkedIn and Meta, aligning strategies across platforms
  • Provide feedback and recommendations to creative and brand team on types of ad creatives that may perform best 
  • Project manage your own responsibilities to ensure timely delivery of all assets to vendors to meet deadlines 
  • Build and improve scalable workflows in Monday.com and shared trackers to streamline campaign delivery
  • Liaise with internal stakeholders (brand, creative, product) to ensure campaigns are timely, relevant, and consistent with business goals
  • Own and refine campaign structures, naming conventions, UTM tracking, and creative rotation processes
We are looking for you, if you...
  • 5+ years experience in performance marketing, with hands-on experience in Google Ads (Search, Display, Video)
  • Experienced with DV360 and familiarity with Publisher Direct Buys processes is a plus
  • Have strong organisational skills - you keep track of timelines, flighting, and deadlines without dropping the ball
  • Are detail-oriented: You double-check every link, budget, and asset before a campaign goes live
  • Are data-savvy: fluent in Google Sheets/Excel (pivot tables, lookups, formulas) and confident turning data into insights and testing plans
  • Have excellent project management and organisational skills - able to manage multiple moving pieces without missing a beat
  • Are a clear communicator with strong collaboration skills—able to work with internal stakeholders and external partners alike
  • Bonus: Experience in LinkedIn Ads, Meta ads, or TikTok ads is a plus

#LI-CD1 #LI-HYBRID

About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

Visit Smartly to learn more.

Top Skills

Dv360
Excel
Google Ads
Google Sheets
Monday.Com
Publisher Direct Buys

What the Team is Saying

Madeline
Malachy
Kristo
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Helsinki
805 Employees
Year Founded: 2013

What We Do

We solve for advertising campaign and creative complexities - both key elements to the time/money savings and performance that brands, agencies and businesses seek.

Our unified platform combines media, creative, and intelligence, offering end-to-end workflows powered by AI across the open and closed web. With over 700 brands and advertisers, we've proven that dynamic and personalized creative makes advertising impactful.

We are on a mission to transform the advertising experience for brands and their consumers. ⚡️

Why Work With Us

As a fast-paced growth company, we offer opportunities to maximize learning and amplify impact. Our culture and values have always been the secret sauce of our growth. They define how we aspire to build our adtech product, whom we hire and reward, and how we work towards a shared vision. Join us in moving advertising forward.

Gallery

Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery

Smartly Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We are a hybrid workplace where Smartlies have the flexibility of hybrid work combining office and work from home. We also offer programs for short-term remote work globally.

Typical time on-site: 3 days a week
HQHelsinki, FI
Singapore
Berlin, DE
Chicago, IL
Dubai
London, GB
Los Angeles, CA
New York, NY
San Francisco, CA
Learn more

Similar Jobs

Smartly Logo Smartly

Customer Success Manager

AdTech • Artificial Intelligence • Digital Media • Marketing Tech • Social Media • Software • Generative AI
Easy Apply
Hybrid
London, England, GBR
805 Employees

Smartly Logo Smartly

EMEA Client Lead

AdTech • Artificial Intelligence • Digital Media • Marketing Tech • Social Media • Software • Generative AI
Easy Apply
Hybrid
London, England, GBR
805 Employees

Smartly Logo Smartly

Enterprise Account Executive

AdTech • Artificial Intelligence • Digital Media • Marketing Tech • Social Media • Software • Generative AI
Easy Apply
Hybrid
London, England, GBR
805 Employees

Smartly Logo Smartly

Agency Development Lead

AdTech • Artificial Intelligence • Digital Media • Marketing Tech • Social Media • Software • Generative AI
Easy Apply
Hybrid
London, England, GBR
805 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account