Senior Director, Product Monetization, Broadband

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We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
We are Optimum!
Job Summary
We are seeking an experienced Senior Director of Broadband Product Monetization to lead the strategic direction and performance of three critical categories: Broadband, Value-Added Services & Product Performance. This role will oversee a team of two product monetization managers and a product performance manager, driving revenue growth, customer satisfaction, and operational excellence across these product lines and dashboards.
The ideal candidate is a strategic and creative thinker with a deep understanding of the cable and broadband industry, experienced in driving adoption, increasing take rates, and implementing marketing & sales initiatives that enhance customer conversion. This leader must be data-driven and collaborative, capable of working cross-functionally to develop innovative strategies that optimize category performance and customer engagement.
Most critically, this person must work extremely well in all facets of the organization from the board room to the financial desk to the operations teams.
Responsibilities

• Product Leadership: Develop and implement product strategies for Broadband, & Value-Added Services to drive market share, revenue, and profitability.
• Performance Management: Monitor and analyze category performance metrics, including revenue, customer acquisition, churn, and profitability, and implement corrective actions as needed.
• Actionable Market Insights & Competitive Analysis: Analyze market trends, customer behaviors, and competitor strategies to inform category decisions and drive differentiation.
• Innovation & Strategy: Identify and execute initiatives to introduce new products, bundles, and service enhancements aligned with customer needs and industry trends along the product lines. Work hand in hand with the product managers to effectively drive roadmaps that meet the needs of the larger P&L.
• Budget Oversight: Manage category budgets and produce line P&L's in Broadband & WiFi, Values Added Services, ensuring alignment with organizational goals and financial targets.
• Enhanced Marketing & Customer Conversion: Partner with marketing teams to create compelling campaigns, promotions, and digital experiences that improve customer acquisition, engagement, and retention.
• Product Sales - Ensuring the product mixture and sales channels understand the value prop of the products, are compensated in the correct mixture for the company goals, and identify tool gaps to take back to the technology organization that are prohibiting sales of these product lines.
• Market Insights & Competitive Analysis: Analyze market trends, customer behaviors, and competitor strategies to inform category decisions and drive differentiation.
• Vendor & Partner Relationships: Build and maintain strong partnerships with suppliers, content providers, and technology vendors to enhance category offerings and assist partners in the organization in innovation, procurement, and programming to effectively negotiate required deals.
• Cross-Functional Collaboration: Work closely with marketing, sales, product development, finance, data, and operations teams to ensure seamless execution of major initiatives
• What Does Success Look Like in the First Year?
• Category Growth: Achieve measurable increases in revenue, profitability, and customer take rates across Broadband and Value-Added Services aligned to that year's KPIs and targets.
• Strategic Planning: Deliver comprehensive and actionable category strategies, including clear goals, metrics, and execution plans, after the first 90 days alongside the ongoing work from the category managers. Clear understanding of how the various products play with each other in the overall sales hierarchy and pitch for the teams.
• Customer-Centric Marketing Enhancements: Implement new marketing campaigns and promotional strategies that increase customer engagement and product adoption.
• Story Telling: Reporting and consistent templates around product lines, financial targets, and success metrics. Easy to read story telling on the health of the category vs. expectations - both budget and industry wide.
• Performance Metrics: Regularly exceed key performance indicators (KPIs) such as customer acquisition, retention, and product-specific revenue targets.

Qualifications

• Minimum of 12 years of non-technical product management, consumer packaged goods brand management, cable, telecom or technology experience, managing operational style projects under minimal or no supervision
• Bachelor's Degree or equivalent experience required, MBA or relevant Master's Degree a plus
• Advanced knowledge of business to consumer telecommunications products and technologies with product management and/or product development responsibility a plus
• Strong leadership skills, with experience managing and developing high-performing teams.
• Expertise in market analysis, pricing strategies, and vendor negotiations specific to the cable and broadband industry.
• Engineering background and/or technical expertise in technology not required
• Exceptional interpersonal/people skills including verbal and written communications skills, including listening and presentation skills
• Strong analytical, problem solving and time management skills
• Experience with creating thorough project plans and experience with playbooks and repeatable executional plans
• Experience with Excel and other data analysis and manipulation tools as an end user are required. Candidate should be comfortable with understanding and interpreting data. Coding and data warehouse skills not required.
• Demonstrated ability to facilitate communications and projects across cross functional teams
• Proven ability to manage multiple projects and initiatives and work cross-functionally and across all levels of the organization

At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
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Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $161,186.00 - $230,265.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City