Optimal (formerly Effective Spend)

Optimal (formerly Effective Spend)

HQ
Austin, TX
63 Total Employees
Year Founded: 2008

Benefits at Optimal (formerly Effective Spend)

Fresh fruit, snacks and plenty of fresh-ground premium coffee and loose leaf teas. Cold brew coffee and beer on tap. Alternative work spaces including standing desks and quiet phone booths. Participation in social sports like volleyball, kickball and cornhole. Fun team outings and company-wide events throughout the year. Chess, foosball, and games in the office for a quick mental break. Awesome location on the east side, walkable to coffee shops, lunch spots, and happy hours. Generous PTO, plus extra PTO provided for volunteering. Company-organized volunteering events to help local non-profits in our community.

Financial + Retirement

401(K)

Effective Spend provides both 401(K) and Roth IRA retirement plan options that offer premium funds and stocks for employees to choose from. Contributions are easily made through payroll direct deposit

401(K) matching

We match 100% of contributions up to 4% of an employee's gross annual pay. 401k contributions are seamlessly managed through payroll to make investing eas

Company equity

Profit sharing program for senior managers and leadership team.

Performance bonus

Effective Spend provides employees with an annual bonus that is determined based on three performance factors - individual contribution, client satisfaction and company performance.

Child Care + Parental Leave

Adoption Assistance

We extend our maternity and paternity leave benefits to employees that have adopted a child.

Family medical leave

We support our employees with extra paid time off and continued health benefits coverage during a Family Medical Leave in addition to following all FMLA guidelines.

Generous parental leave

Effective Spend offers paid maternity and paternity leave. Effective Spend also allows for a flexible schedule and return to work after parental leave.

Return-to-work program post parental leave

Office Perks

Commuter benefits

We provide our employees with free on-site parking.

Company-sponsored outings

Effective Spend 2 company-wide events per year - a winter "New Year" party and a Summer Fun party. In addition, our team Directors treat their teams to an off-site social outing each quarter.

Company-sponsored happy hours

Team directors plan team happy hours to celebrate birthdays, anniversaries or just because. We often have impromptu Friday happy hours that all are welcome to attend.

Onsite office parking

We provide our employees with free on-site parking.

Pet friendly

Bring your dog to work and take breaks out in our courtyard.

Recreational clubs

Effective Spend sponsors sports leagues for our employees to participate in year-round, including volleyball, kickball, soccer, cornhole, bowling, etc.

Relocation assistance

We provide moving stipends to new employees to help cover moving expenses.

Free snacks and drinks

Unlimited snacks: fresh fruit, nuts, trail mixes, granola bars, chips, crackers and more. Our beverage bar includes fresh-ground & cold brew coffee, loose leaf teas, sodas/sparkling water. Beer & wine

Some meals provided

Effective Spend gives all office-based employees a $5 daily stipend for lunch. We have also set up delivery programs with Lunchdrop and Door Dash.

Professional Development

Customized development tracks

Job training & conferences

We train entry-level employees from the ground up. We also send our employees the top industry conferences and also encourage them to research and suggest other training courses we pay for.

Online course subscriptions available

Paid industry certifications

We cover the cost of certifications that our employees use in their role.

Promote from within

Lunch and learns

Effective Spend facilitates a culture of Knowledge Philanthropy. One of the ways we do this is through ongoing trainings presented by Effective Spend employees throughout the year.

Continuing education available during work hours

Health Insurance + Wellness

Dental insurance

Effective Spend pays 50% of insurance premiums for both employees and their dependents.

Flexible Spending Account (FSA)

Health insurance

Effective Spend pays 50% of insurance premiums for both employees and their dependents.

Life insurance

Team workouts

Team yoga classes have been offered virtually and on site.

Vision insurance

Effective Spend pays 50% of insurance premiums for both employees and their dependents.

Mental health benefits

Our medical insurance plans include mental health services.

Culture

Volunteer in local community

Our company organizes team volunteering days several times a year. We have volunteered with CTX Food Bank, Keep Austin Beautiful, Austin Animal Center, Urban Roots Farm and Bastrop Pig Rescue.

Flexible work schedule

Some folks are just early birds. Employees that like to get started early and get done early can shift their morning schedule to start at 7am.

Open door policy

Open office floor plan

Remote work program

We have fully remote work options available, as well as hybrid work options for those that enjoy a mix of in-office and at-home work.

Team based strategic planning

OKR operational model

Diversity

Highly diverse management team

50% of Effective Spend's management team is made up of women. The company has maintained or exceeded this percentage throughout its entire 10+ years in business.

Mean gender pay gap below 10%

Hiring practices that promote diversity

We use applicant software in our recruiting process to ensure equal consideration for all candidates. Additionally, we partner with NEW Apprenticeship to help ensure a diverse pool of candidates.

Vacation + Time Off

Paid volunteer time

In addition to providing paid volunteer time off, we also help organize volunteering opportunities of our employees multiple times per year.

Paid holidays

Paid sick days

Additional Perks + Benefits

Effective Spend is proud to have been recognized on the Inc. 5000, Austin Fast 50, and as an Austin Business Journal Top 10 Best Places to Work. Our team members are passionate about becoming expert digital marketers. Effective spend supports this passion by fostering a culture of learning. To begin with, our new hire training program is one of the best in our industry. We train new digital marketers from the ground up, starting with an intensive basic boot camp followed by several months of coaching in small groups. We provide ongoing training to our more senior employees by curating industry webinars, sending them to top conferences and providing continuous 1x1 coaching with skilled managers. Beyond training, however, we also promote a knowledge-sharing culture. Our employees don’t hold new information and ideas precious - they readily and willingly share with their teammates. We understand that the best knowledge sharing happens when employees know and enjoy their co-workers, so we’ve worked hard to make our company a place where people are excited to come to work every day and have plenty of opportunities to get to know each other through social activities in and out of the office.

Search the 6 jobs at Optimal (formerly Effective Spend)

Agency • Digital Media • eCommerce • Social Media • Business Intelligence
The Paid Media Manager will drive new strategies and improve performance across paid channels, own client relationships for top-tier accounts, develop junior PPC marketers, and collaborate with internal teams to drive account performance and maximize ROI for clients.
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
The Paid Media Manager will drive strategies, improve performance across paid channels, own client relationships, lead team development, and collaborate with senior leadership. Responsible for reporting, analysis, and budget allocation to maximize ROI for clients. The ideal candidate has 3+ years of PPC experience and is adept at campaign optimization and client management.
Agency • Digital Media • eCommerce • Social Media • Business Intelligence
Paid Media Strategist responsible for developing digital marketing strategies, creating and managing advertising campaigns, optimizing campaigns, building client relationships, and analyzing performance data. Must have 2+ years of experience in paid search and social media advertising.