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The Paid Media Manager will be responsible for managing the day-to-day implementation, testing, analyzing, and optimization of large-scale national acquisition and lead generation campaigns across various social media platforms. They will work remotely and collaborate with the Director of Demand Generation to drive demand, generate leads, and convert new subscribers. The role requires expertise in managing digital lead generation and paid media programs, working with budgets exceeding $50k/month, and hands-on experience with campaign setup using META Ads, among other responsibilities.