People can solve natural resource challenges if they possess the right tools. Arable enables data-driven decisions in agriculture and natural resource management using Measurements that Matter. With real-time, continuous visibility and predictive analytics of over 40 metrics, the Arable Mark is a straightforward and versatile tool that can be adapted to any field's demands, and can satisfy any producer's need to know even the most granular tidbit of information about her harvest. Collecting data on rainfall, crop water demand, water stress, microclimate, canopy biomass, and chlorophyll levels can help farmers build on their own experience to refine crop growth, harvest timing, yield, and the ultimate quality of their produce. Arable's own output is never complete, but constantly improving to keep our contributions universally applicable, yet tailored to individual needs. We are defined by our users'​ success.