Sales Articles

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Michael Hinkle Michael Hinkle
Updated on May 01, 2024

How to Win Over Gatekeepers and Close More Deals

Navigating gatekeepers is an inevitable part of sales. Here’s how to start working with them rather than against them to close more deals. 

Image: Shutterstock / Built In
Dave Gerry Dave Gerry
Updated on April 29, 2024

3 Tips for Scaling a Startup Without Overheating

All businesses want to grow, but doing so too fast can result in stress on employees, poor service to existing customers, and possibly revenue loss and layoffs. Our expert explains how to grow sustainably.

Image: Shutterstock / Built In
Updated on April 27, 2024

Inside MongoDB’s Quest to Make Databases Magical

How the company’s CTO is fulfilling his career-long dream of making data ‘stunningly easy’ to work with

Ranjan Kumar Ranjan Kumar
Updated on April 27, 2024

Forget Freud. Emotion AI Is the Key to Analyzing Consumers’ True Feelings.

Most of our decision making occurs on a subconscious, emotional level. Now facial recognition technology is being used with AI to understand how that impacts consumer behavior.

Jeff Link Jeff Link
Updated on April 27, 2024

Apple’s Former VP of Retail Is Building Enjoy, a Premium Delivery Service

Operating out of mini warehouses on wheels, Enjoy’s technicians will set your new gear up for you.

Joe Procopio Joe Procopio
Updated on April 27, 2024

How to Identify Customer Friction

Customer friction is any step in the customer experience that impedes the customer from buying the product, having success with the product, or finding value in the product.

Joe Procopio Joe Procopio
Updated on April 27, 2024

5 Goals Your Startup’s Free Trial Must Achieve

Don’t just give your product away blindly, make those trails count.

Image: Shutterstock / Built In
Dean Artenosi Dean Artenosi
Updated on April 25, 2024

3 Steps to Think Like a Buyer and Build Your Client Base

As a new real estate agent, where do you even begin? Our expert explores how to start forging career-building relationships.

Image: Shutterstock / Built In
Laura Fredricks Laura Fredricks
Updated on April 25, 2024

Asking Your Manager for Things Doesn’t Have to be Scary. Here’s Why.

Asking your manager for a raise, promotion or more resources isn’t easy. Follow these steps to overcome your fears and ask for what you want. 

Image: Shutterstock / Built In
Melissa Murray Bailey Melissa Murray Bailey
Updated on April 25, 2024

Managing Men (and Other Lessons Learned as a Woman Sales Leader)

To all women facing challenges, know that you are not alone — and there is a very bright light at the end of the tunnel if you fiercely go after what you want.